Unhyped
Hype, or does it matter for you.
The AI news that actually changes something for a small business. The rest, filtered out.
All Unhyped essays
4 places AI projects fail
1 November 2026
ChatGPT is hiding a watermark in your emails
29 October 2026
A customer is still waiting on your reply
28 October 2026
Claude Duet works while you sleep
25 October 2026
The AI boom could cut your pay
24 October 2026
Modify Claude around your business
21 October 2026
Claude ran a real shop. It lost money.
17 October 2026
You might not need an AI agent
14 October 2026
90% of making AI work isn't the AI
13 October 2026
Claude killed web designers? No.
7 October 2026
You don't need Obsidian for AI
5 October 2026
Small firms score 40/100 on digital
2 October 2026